Diamond Shop

The Diamond Shop is a place where Jammers can spend Diamonds. It is located just above Club Geoz in Jamaa Township. It was introduced on May 30, 2013, when the Monthly Member Gifts were discontinued and replaced with weekly Diamonds instead. The Diamond Shop sells a wide variety of items such as arcade games, weapons, armor, and music for dens; it also sells things that are not items such as animal avatars, pets, and dens.

Appearance
On the outside, the Diamond Shop appears to be a small, round stone building with a domed roof. It has light blue diamond-shaped stones leading up to the door. It also includes blue stone accents around the doorway as well as along the base and top of the walls. The dome of the roof has diamond-shaped skylights that are frosted in a light blue color. There are also two teal banners, which are imprinted with white diamond-cut shapes, on either side of the entrance and there is even an animated red flag waving at the top of the dome.

The inside of the shop is much larger than its outside appearance. The floor of the shop is decorated with white, blue, and dark blue tiles that are laid out in intricate swirling patterns and diamond shapes. There are square pillars, which happen to be cracked and have golden engravings, along the walls of the shop. In between each pillar is a glass window with a light-blue frosted appearance and a blue stone frame.

In the center of the shop there is a giant marble Arctic Wolf statue on a stand; next to the statue is a smaller circular platform displaying a Pet Arctic Wolf and a Pet Fox. At the top-right of the shop is a stone display table that has an animal mannequin on top for displaying armor sets; the animal and the armor set displayed change depending on the season. On the right side of the Diamond Shop are three more stone display tables with a Legendary Glove, a Snow Cloud, and an Elf Tail Armor at the top - followed by a record player in the middle and two miniature den models at the bottom. At the bottom left of the shop is a wooden table covered in Gems, Diamonds, treasure chests, and weight balances.

Diamond Exchange
One of the shop tables is different from all of the others because it is named the Diamond Exchange instead of the "Diamond Shop" and it allows Jammers to buy Gems using their Diamonds.

Jamaaliday Gift Shop
The Jamaaliday Gift Shop is a seasonal shop that was introduced into the Diamond Shop in December 2013. It sells items from previous Jamaaliday Gift Calendars for 1 Diamond each.

Pets
All of the pets sold in the Diamond Shop cost 3 Diamonds and are members-only.
 * Pet Polar Bear
 * Pet Llama
 * Pet Hummingbird
 * Pet Goat
 * Pet Skunk
 * Pet Armadillo
 * Pet Penguin
 * Pet Peacock
 * Pet Piglet
 * Pet Gecko
 * Pet Pony
 * Pet Fox
 * Pet Lion
 * Pet Owl
 * Pet Monkey
 * Pet Giraffe
 * Pet Eagle

Dens
All dens purchased from the diamond shop are for members only.

Armor Sets
Each armor set is a collection of five clothing items that match for the head, neck, body, legs, and tail.

Clothing
The clothing shop sells miscellaneous clothing items that are not considered part of an armor set.

Den Items
This shop sells a variety of furniture and other items for land Dens.

Music
All of the music items are for members only and are sold for 1 Diamond each.
 * The Forgotten Desert
 * The Hidden Falls
 * Chamber of Knowledge
 * Ocean Base Camp
 * The Great Escape
 * Bass Camp
 * Mystical Morning

Trivia

 * Outside of the Diamond Shop, the pathway seems to be made of Diamonds.
 * Animals purchased in the Diamond Shop can be bought again and again when creating a new animal, but for just 1000 Gems. The same goes for the Diamond Shop's pets, which will then be available for 400 Gems.
 * Jammers can exchange Diamonds for Gems, but not vice versa.
 * The Diamond Shop's music theme is Mystical Morning, which can be purchased from the shop itself at the price of 1 Diamond.
 * The clothing and den items were originally part of the same shop window, but they were split into two different shop windows when the clothing previews were introduced on May 12, 2016.
 * There is a glitch where if the player selects a pet to purchase but then closes the customization screen before purchasing it, the shop window will display how many Gems the player has instead of how many Diamonds they have.
 * There was a sale during May 17–22, 2016, where every animal in the Diamond Shop, except for the Hyena, was half-off (5 Diamonds).
 * A weekly sale feature was announced on June 9, 2016, where every week something from the Diamond Shop will be put on sale for half-off.
 * If you are a flying animal, (falcon, owl, etc.) you can stand on the roof of the Diamond Shop.
 * There is a glitch where the clothing items can appear as solid magenta, but they cannot be purchased. This can occur if the player is previewing a non-default color variant of an item while on a non-default sorting option, then clicks one of the sorting buttons such that an item with fewer color variants aligns in the same slot as the previewed item, and finally clicks the close-up magnifying glass button.
 * It can be assumed that the idea for the currency was derived from real life diamonds, well-known for their beauty, strength, and rarity.
 * The term 'diamond' comes from the ancient Greek term 'adámas', meaning 'unbreakable', 'proper', or 'unalterable'.