Gems

Gems are the main currency in Animal Jam, although there are various other currencies such as Diamonds, Tickets and Earth Crystals. Jammers can use gems to purchase many animals, as well as den items and clothing items from Jam Mart Clothing, Jam Mart Furniture, and various other shops.

Earning Gems
Gems can be earned from mini-games, adventures, the Daily Spin and by recycling items. In addition, Jammers can trade diamonds for gems at the Diamond Exchange. Jammers can also redeem gems through gift cards and codes.

Pricing
Most items bought in the various shops for clothing and furniture, can range between 100 to 800 Gems on average, with a few outliers such as the deleted Skully, which had cost 10 Gems when it was available, and the Three Horned Armor, which costs 1,500 Gems. On Rare Item Mondays, the rare items in question normally cost somewhere in the Epic Wonders range.

Epic Wonders items usually cost between 1,250 and 2,500 Gems, although there are a few items such as the Diamond Phantom, which costs 7,500 Gems, the Red Sports Car, which costs 6,000 Gems, and the Gold Brick which cost 10,000 Gems (making it the most expensive item in the game).

Animals outside of those in the Diamond Shop cost 1,000 Gems to create.

Dens outside of those in the Diamond Shop cost between 2,000 to 7,500 Gems.

Appearance
Gems occur in the colors blue, orange, green, purple, yellow, pink, white and red. In game they appear as a stack of colorful coins at the top of the screen. In advertisements however, they appear as tokens.

Certificates
Jammers can use certificates to get Gem bonuses. They can only get them at the Animal Jam Outfitters Sale. There are 4,000, 10,000, and 25,000 Gem bonus cards.

If a Jammer buys a Lion, Arctic Wolf or Snow Leopard gift card, 15,000 Gems are given.

If a membership is obtained, Jammers get a different amount of Gems depending on the amount of time they have in the club. For 1 month a player gets 1,500 Gems, for 6 months a player gets 9,000 Gems and 25 Diamonds, and for 12 months a player gets 25,000 Gems and 60 Diamonds.

Trivia

 * There are certain codes that can be entered on the log in page that award free Gems.
 * 2,500 gems are given to new players to spend during the tutorial for joining Animal Jam.
 * The higher the price of an item, the more gems the Player gets in return when recycling. Diamond Shop items give even more gems than regular items.
 * The maximum number of Gems one can have is 98,765,432.
 * The best way to earn Gems is by playing Best Dressed or the Jamaa Derby.
 * There is evidence of an actively evolving economy in Jamaa surrounding Gems (i.e. the gradual inflation of item prices in Jam Mart Clothing and Jam Mart Furniture).
 * In the spin-off apps of Animal Jam, AJ Jump, Tunnel Town, and Play Wild, Gems are also the main currency.
 * It is possible for a pop-up to occur saying "YAY! You have been granted 1,500 gems!" that can occur in-game.