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The Charm Token is a non-member den item that was released in November 2017. It can be obtained as a promotional gift by redeeming a code from the Animal Jam, Make It Real Kits; Charm Locket, and Charm Bracelet.
The Charm Token is a purple coin with a thick, silver border along the edges. On the face of the coin, there is an image of a silver smiling cat emoji with a loop on top of it, making it appear as a charm. This item comes in only one variety.
- This item is redeemable. Once the user clicks on the item, a popup prompt is displayed with options to select one of 6 different items (Multicolored Charm Bracelet, Multicolored Charm Necklace, Striped Charm Bracelet, Striped Charm Necklace, Solid Charm Bracelet and Solid Charm Necklace). Once chosen, the user may redeem one of four separate colored variants of their selected item. The user may also select someone from their Buddy List to receive a copy of the item.
- The redeemer can also get the same necklace or bracelet in their Animal Jam - Play Wild! account.
- This is very similar to the Masterpiece Token, as they both share the same shape and animation, but the face and color of the Charm Token are different. Additionally, both tokens are den items that can either be used as a decoration in a den or redeemed for a clothing item.