The Friendship Bundle is an official set of den and clothing items along with the Pet Love Bunny that were awarded as promotional gifts when Membership is bought from the Animal Jam Website during the month of February. The promotional offer was first advertised in the Jamaa Journal on February 1, 2018, and ended on February 28, 2018.
The variant of the exclusive Friendship Armor from the Friendship bundle includes the color pink in the set when compared to the Friendship Armor set sold in the Diamond Shop, which tends to share similar colors of red, gray, and white.
This is one of the few membership bundles rewarded as a promotional gift from the Animal Jam Website.
Even though the exclusive Friendship Armor is not purchased from the Diamond Shop, they still have a Diamond icon on it.